LinkedIn is one of the fantastic social network, filled withover 500 million people. It has more than 9 million business profiles from over 200 countries.
75 percent of all registered users have incomes over $50,000, and 44 percent have incomes over $75,000.
t’s the quality of LinkedIn users that is truly impressive.
Executives from all Fortune 500 companies are on LinkedIn.
On LinkedIn, you’ll be able to target your audience on a much deeper level — including geographic location, current company, past company, industry, profile language, area of specialisation, and school.etc.
LinkedIn is the perfect option for highly targeted communication efforts to a very specific “micro” demographic with better opportunities for high conversion rates.
So, let’s say you run a business that generates Digital Marketing – LinkedIn can help with that.
All you have to do is target your marketing efforts towardsa set of “Digital Marketers” or “Social Media Marketing Agencies”.
It’s a bit harder in the beginning but once you get the hang of it,
you’ll find that LinkedIn’s targeting to be intuitive and super easy.
So now that we’ve established that LinkedIn is a perfect platform for marketing and cleared up all the common misconceptions.
For that you have to follow certain steps –
Step 1: Optimize your profile
Optimization means tailoring your Profile page so that the content is optimized for searches. Ensure that it displays a visually aesthetic and engaging amount of content.
When filling out all of your information on LinkedIn, it is important to keep it SEO friendly.
Think of popular buzzwords and do proper keyword research to optimize your page to the best of your ability.
If you are a Digital Marketer, “Digital Marketing services”, “Digital Marketing courses” that you provide are some of the key words.
Just keep in mind that longer-tail keyword phrases keep your targeted efforts specific and will result in higher quality traffic.
So, for example, if you SEO services in India, a keyword phrase like “SEO services in India” will generate more targeted results than simply “SEO sevices”
If you go very specific in your key words, chances for you to appear in searches are higher in LinkedIn.
Also you have to remember keyword-stuffed profiles are incredibly tacky and annoying.
Filling out your profile in all the means possible is also crucial. If you leave any section, you’ll not get the required results.
You have to treat your LinkedIn profile as a resume which you will take to an employer for interview. I’m sure that you’ll never leave a part unfilled for your resume if you are in need of that job.
Research has shown that users who fill their profile completely are forty times more likely to be successful.
Also, it’s highly recommended that you create a vanity/Custom URL which gives a lot more customisation andbuilds the trust of your profile.
Mentioning Projects is a great way to optimize your profile.
Projects helps you to highlight your past work and skill set
Once you Optimise your profile by filling all details, you’ll definitely get noticed because majority of people will never come even remotely close to filling out their profiles in their entirety.
Once your profile is complete, I would say be consistent and continue to nurture your page.
Update it regularly so you become a constant fixture in the feeds of individuals and businesses within your network.
Keep your posts practical and inviting.
Write Posts, create slide-share presentations, and develop white papers or e-books so that you’re giving people a reason to engage with you.
And the last but not the least, always remember your goals.
Step 2: Connections -500 to 5k
Getting 500 connections is the first milestone in LinkedIn. The same appears in the top of your profile.
Getting to your 5k connections is the most crucial thing in LinkedIn. You have to define your goals/objectives and find out your relevant Target Group and then get connected to them.
Be very strict till 5k connections and remember that these are the people who are going to build your basic platform in LinkedIn.
There are 4 ways through which you can get connected to them.
- Using the LinkedIn Search tool and by getting your all filters applied, you can do the search of your target audience and by sending Customised invitations, you can get connected.
- By using Sales Navigator (Premium tool) and getting the search much deeper and more focussed and sending custom invitations, you can get connected.
- Leveraging OPN (Other People Network) is an important way to get connected. This can be done by going to the feed of the influencers in your niche and find who actively engaged with their content and sending a customised invite to them for getting connected.
- LinkedIn groups also helps to get connected to various people in your niche. By joining various groups in LinkedIn, you can identify the people who are active and get connected with them by sending a customised invite.
Sending a customised invite is very much important since it creates a personalisation with the person whom you are sending the invite.
Step 3: Content -The King
Like every other social media platform, creating content is a key component to success in LinkedIn.
Encourage individuals you’re connected to on other social networks to connect with your page on LinkedIn, too.
Then find opportunities to connect and generate leads through other people’s networks. (OPN).
Leveraging OPN can be done by connecting with active people who comments,likes and shares the content the influencer in your niche does.
Also, conduct manual searches and invite potential prospects into your network.
Join LinkedIn groups and be an active voice there instead of a spectator.
Post relevant and thoughtful questions while diversifying forms of content.
I highly recommend you to have a plan prepared as a calender
Which will help you in the initial stages.
A Social Media calendar helps you to plan the content which you want to post .
Step 4: Importance of Give away
If you want to scale from 500to 5k on LinkedIn, it’s imperative that you keep your target audience in mind.
While every step I’ve outlined here is necessary to achieve LinkedIn marketing success, this one is perhaps the most crucial.
At the end of the day, people on LinkedIn are interested in building legitimate, professional relationships.
Unnecessary sales ploys will serve to discredit you in their minds.
Creating quality content can influence the thoughts, feelings and behaviours of your end user.
By segmenting your audience, we should be able to reach them.
When doing this, it’s important to be as detailed and specific as possible so that you’re carving out a viable niche.
Once you’ve properly segmented your target audience, you’ll now be able to strategically and effectively tailor your message for optimal impact.
Qualities like tone, style, and format should be heavily considered based on the shared individual personality and character traits of your target demographic.
In short, we must consider what our target audience wants and then give it to them.