How to Start Blogging and 5 Current Trends in Blogging-2021
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How to Start Blogging and 5 Current Trends in Blogging-2021

Why Blogging?

   People start blogging for numerous reasons

 

  • Passion: Many people consider blogging as a passion and start as a part -time activity

 

  • Money: A blog can be monetised by driving traffic to it and we can start selling affiliate products in the same.

 

  • Lead Generation: A blog post can be used as a tool for Lead Generation if you are running a business.

 

  • Target Audience: We can a build a target audience from a blog if we intend to launch a product or service.

How to Start Blogging?

  • Identification of Niche: The first step is to select a niche in which you can excel.
  • Choosing the Best Blogging Platform: WordPress.org is the most popular blogging platform in the World.

WordPress currently powers 33.4% of the internet! That’s one third of the internet itself.

  • Blog Name and Domain: 4 rules for picking a name-
  1. Easy to remember
  2. Easy to Pronounce
  3. Easy to type
  4. Easy to brandable.

          A domain name will be the URL of the blog. Selecting a correct domain is one of the crucial aspects in blogging.

  • Hosting for your Blog:Web-hosting is where your WordPress will be installed. This is the space where your blog will be stored.

There are various hosting service providers. Bluehost is the one of the best among them.

  • Set up your WordPress blog:One of the advantages of having Bluehost is that it will automatically install the blog for you.
  • Blog Design: Blog design is the most important thing of your blog. A mind-blowing design will attract more people to your blog.

Using the correct word press theme is the crucial thing here. There are few themes like Astra, OceanWP and Genesis are some of the themes.

  • Installing WordPress Plugins:Plugins are what makes WordPress powerful. Plugins can get your site to perform effectively and efficiently.

You can get the best features available out there if you pick the right plugins.

  • Creating Pages and Main Menu: The next step is to create the required pages and a Menu for your blog.

You can design your pages according to your own requirement.

You can also Use Elementor which is a page builder plugin which replaces the basic WordPress editor with a live frontend editor, so you can create complex layouts visually, and design your blog live, without having to switch between the editor and the preview mode.

  • Content Generation and your first post: Before starting to write content in your blog, you should have a plan.

The best way is to make a Content Calendar.

 As a blogger you should be very serious about your consistency and should at least come up with a blog in a week.

There are lot many ways through which you can create content ideas. Quora, Google trends are some of the tools.

  • Driving Traffic& Socialising your blog: If you need a good amount of attention for your blogs, you should do Search Engine Optimisation (SEO).

SEO is the strategy of increasing your visibility on search engines like Google. This way, when people search for topics you write about on your blog, your blog posts will rank on the first page and you can attract lots of readers.

Once you have established your blog, make your blog social so that your readers can join your community.

 To get social with your blog, you can promote your blog through Facebook page, Instagram account, Twitter account.

 

  • Monetising your Blog: You can monetise your blog through Google AdSense and Affiliate programs. Another way is by creating an Online store.

5 Trends in Blogging -2021

 

 Covid-19 has changed the face of Publication industry. Many of them are currently shut down and others have moved online.

The mainstream publications throw a very big challenge to the newbies in blogging. It is imperative for the beginners to know the current trends and act accordingly.

Trend#1 : The power of Visual Content

 Studies shows that visitors to your blog can recall 65 percent of the visual content they’ve seen, even after 3 days.

  According to HubSpot, only 16% read the content word by word and  the rest scan the blog for important information they are looking for.

If you want your readers to stay, make your information scan easily using relevant visuals.

  Adding videos to your blogs is also a new trend. This is very effective because on an average people see 2.5 hours of video images these days.

Trend#2: Multiple Platform Promotion

   A blogger has to promote his blog through multiple social media platforms, if he needs maximum reach and readers.

You have to include several social media buttons in your blog and give the reader an option to choose so that the content gets shared in all possible platforms.

 Social Media platforms like Face book, Instagram, Twitter, LinkedIn etc gives you a big opportunity to do so.

Trend #3: More Critical Readers

Today’s reader needs an assurance that the content you are writing is not a “Fake one”.

You have to bring that authenticity in your writings by mentioning the required statisticsand source to back up your writings.

Nevertheless, to say, it is important to write high quality content honestly, backed by logic using authentic sources.

The following tips will help you to attract more critical readers.

  • Write honestly using reputable sources.
  • Don’t give false promises
  • Stay away from controversial subjects
  • Don’t make unnecessary claims

Trend #4: Affiliate Marketing 

       It is highly recommended to run affiliate programs in your blogs, since this can become a source of income for you.

You can promote the tools which you are mentioning in the blog by become affiliates of that tool.

This can be done by googling the tool name + affiliate program and then by registering in the respective websites.

 There are other platforms also like JVZOO, Click Bank, Max Bounty, Peerfly etc where in which you can find profitable products to promote in your blog.

I highly recommend the above platforms since they can give commissions upto 50% for the sale of a product.

Thus,your blog will become a high-income generating product for you.

Trend #4: Affiliate Marketing 

       It is highly recommended to run affiliate programs in your blogs, since this can become a source of income for you.

You can promote the tools which you are mentioning in the blog by become affiliates of that tool.

Trend #5: Mobile Friendly

       Smart phone revolution across the globe has made people view the web content largely from their phones.

 If your blog is not optimised to view in mobile devices, there is a chance that the reader might have a bad experience.

 Studies shows that 40% of readers who had a bad experience of a blog while reading it through a mobile device have shifted to the competitor’sblog.

So, while creating content itself, you have think how your content is going to look like in mobile.

By breaking up the paragraphs and using short sentences, you can make your blog mobile friendly.

 

This can be done by googling the tool name + affiliate program and then by registering in the respective websites.

 There are other platforms also like JVZOO, Click Bank, Max Bounty, Peerfly etc where in which you can find profitable products to promote in your blog.

I highly recommend the above platforms since they can give commissions upto 50% for the sale of a product.

Thus,your blog will become a high-income generating product for you.

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